Support for the right-populist party Reform UK has fallen to its lowest level since the 2024 general election, according to a YouGov poll.
In YouGov’s latest survey, Nigel Farage’s party scored 21% down 2 points from the previous week. The pollster said this was Reform UK’s weakest result since it restarted its regular voting-intention tracker in January 2025. In August, YouGov had already recorded 22%, which was also described at the time as a low point since July 2024.
The current standings are:
Labour — 23% (unchanged)
Conservatives — 21% (+1)
Reform UK — 21% (−2)
Greens — 14% (+3)
Liberal Democrats — 12% (−1)
The three leading parties are almost level. Labour, under new Prime Minister Andy Burnham, holds a narrow lead; the Conservatives under Kemi Badenoch have recovered some ground; and Reform UK has lost the position that until recently allowed it to lead the polls.
As its voting share has slipped, personal dislike of Farage has also risen. YouGov’s tracker finds that 69% of Britons now view him unfavourably — a record in the time the question has been asked. Only 24% view the Reform UK leader favourably. The party’s rating has also been affected by controversy over a large donation from a crypto billionaire and questions about whether it is ready for government.
After the 2024 election, in which Reform UK won about 14% of the vote, the party grew for a long period and at one stage clearly outpolled both Labour and the Conservatives. The change of Labour leader and Burnham’s arrival at Downing Street reversed that trend: some protest voters have begun returning to the traditional parties, and “Farage fatigue” has become a noticeable factor.
A single poll does not decide the next election. But the latest YouGov figures show that Reform UK’s period of unchallenged lead in the ratings is over. The three main forces now sit within the statistical margin of error for one another.
